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WHAT'S our VIBE?

 

We make products that enhance your brand. Glo is the first liquid activated, lighted drink enhancer designed specifically for the eventspace. From concerts to festivals, Glo provides a unique element to any fan experience, and offers organizers the ability to maximize branding opportunities.

Developed in partnership with Mississippi State University, Glo is a safe and patented product. Glo is proven to increase and repeat drink sales, increase brand visibility, alleviate sanitary issues, and even increase customer satisfaction.

 

HOW it WORKS

Glo uses patented technology to provide users with a safe, fun and sanitary enhancement to any drink. When submerged in liquid, Glo emits a variety of colors that illuminate the container. When the liquid is gone, Glo automatically deactivates and entices the customer to order another round. Glo eliminates the need for buttons and switches, allowing bartenders to light drinks quickly enough to support patrons at high volumes.

 
 
 
 
 
 
 
 
 

DOES it WORK?

Glo's Purchasing Power

Survey 1 // 132 respondents
 

Survey Results

Within a single bar, with all other factors being equal (including price), how likely would you be to purchase a drink that includes a Glo unit, versus a drink without a Glo unit?

 

Repeat Purchasing with GLO

Survey 2 // 403 respondents
 

Survey Results

 

You start to finish your drink and Glo turns off. Would you be more inclined to get a refill to keep Glo lighted?

Sample Data Demographics


Survey 1

Location

Gender

Age

 

Survey 2

LOCATION

Gender

Age

Event Utilization

Our clients have found unique ways to utilize the technology of Glo at their events. Some of the most successful measures have been outlined below. 

Promotional Units

Distribute Glo units at festival gates, and allow your brand to take a step beyond the bar through every cup, bottle, and container at your event. 

Drink Buy Incentives

Offer attendants with Glo units special offers and pricing on their repeat drink purchases. 

VIP Treatment

Use Glo to differentiate between your event's GA and VIP customers. Elevate VIP guest experiences through exclusive access to VIP bars and areas.

 
 

Vendor Promotion

Allow Glo to segment between event-owned vendors and 3rd party vendors. Offer Glo units in every drink to customers at official event-owned bars.

Sponsor Segmentation

Use Glo as an additional sponsorship opportunity to beverage makers at your event. Offer beverage sponsors the chance to segment themselves from 3rd party vendors by adding a Glo package to their sponsorship deck. 

 

Custom Branding

Custom branding accomplished through graphic strips in packaging. Can be individually packaged. Contact us for more details and options.

 
 
 

GLO UP